Blackmagic Design in Amsterdam

At booth 7.H20 Blackmagic Design will be showcasing a complete range of products for broadcast, post production and live events, including the newly announced Blackmagic URSA Mini, Blackmagic Micro Cinema Camera, Blackmagic Micro Studio Camera 4K, ATEM 2 M/E Broadcast Studio 4K, DeckLink 4K Pro, DaVinci Resolve 12, Fusion 8 and more. The Blackmagic Design team will be available to answer questions, give technical advice and provide ‘hands on’ product demonstrations of 12G-SDI, high frame rate and Ultra HD products and workflows.

With the transition to Ultra HD comes the need for high frame rate workflows, especially for broadcasters. HD formats up to 1080p60 are very common, and broadcasters cannot move to Ultra HD until they have the same high frame rate workflows with Ultra HD up to 2160p60. With this comes the need for 12G-SDI, but flexibility is always key, so multi rate 12G-SDI, 6G-SDI, 3G-SDI, HD-SDI and SD-SDI will continue to be vital for broadcasters.

4K is really hitting its stride with a wide range of adoption across industries, workflows and technologies – from production to post, broadcast, live event and A/V. And implementation is coming from both sides of the spectrum – from schools investing in it and training the next generation of content creators in the resolution, to broadcasters using it for major events, such as the World Cup and Olympics. Even if delivered in HD, a large portion of today’s content is captured in 4K, and thanks to this, the tools to do so are even more affordable and available.

We are always excited to take part in the SuperMeet, which will take place on Sunday, September 13 from 7:00 - 11:00pm at the The Grand Hotel Krasnapolsky. In addition to informative presentations, it’s a great opportunity for attendees to meet up, share ideas and learn from one another.