Aspera Talks All Things IBC 2015
With IBC quickly approaching, Aspera, an IBM company (booth #7.B27), is gearing up to showcase its new SaaS platform, Aspera Files. Francois Quereuil, Senior Director of Worldwide Marketing of Aspera, discusses what to expect from Aspera at IBC, technology trends on the horizon, and more.
1) Why should attendees visit your booth at the show & what can they expect to see? Do you have a specific product you are showcasing this year? (If so, please give us details.)
At IBC we’ll be showcasing the revolutionary new SaaS platform, Aspera Files. Built on Aspera’s FASP transport technology, Aspera Files allows any organization, small to large, to establish a branded web-based presence for the fast, easy and secure exchange and delivery of any size file-based media or data between end users across separate organizations, combining multiple storage platforms.
Content can be stored and easily accessed in multiple cloud and on-premise storage systems, and sharing between users and trusted organizations is as easy as drag-and-drop regardless of where the content is located. The platform breaks all the enterprise barriers of conventional file sharing, allowing distance-neutral exchange of any size data over the Internet, regardless of network conditions.
2) Any tech trends you see on the horizon?
The requirement for today’s media enterprises to conveniently ingest, exchange, and distribute file-based digital media content quickly, securely, and with the “scale-up” capacity of cloud platforms is at an all-time high. Media companies are creating more high-resolution content than ever, with increasingly shorter turnaround times in highly competitive markets that also depend upon secure inter-company collaboration.
3) What are your thoughts on 4K? Pro? Cons? Overrated?
Content is increasingly being acquired in 4K due to the quality and flexibility that higher resolution content brings. As resolutions grow, so do file sizes, so the challenge is how to transport 4K content quickly, securely and cost-effectively.
High-speed large content sharing and exchange SaaS offerings like Aspera Files will be critical to enabling 4K file-based workflows so we expect the 4K adoption to increase demand for our solutions. There’s no limit to the size of files that our solutions can handle. Our technology is only constrained by the available network bandwidth and the hardware resources at the transfer points, so those are the areas that our customers will need to address for their 4K workflows.
4) Are there any specific events/exhibitors you can't wait to see at the show? If so, which ones?
I’m particularly looking forward to the IBC Leaders’ Summit on Thursday, September 10.
Aspera’s CEO and co-founder, Michelle Munson, will participate in a panel discussion on “OTT moving beyond broadcast devices in a strategic plan”. The panel will explore the increasing ubiquity of IP delivery platforms and how this is affecting both the back-end and consumer-facing parts of the business. Other panelists include President of Starz Play Arabia, Maaz Sheikh, and Tom Burns, M&E CTO of EMC.
For more information on Aspera, visit: http://asperasoft.com/.
