Promise Technology, Inc. Talks Storage Management Trends

Storage solutions form the backbone of projects in video centric environments, so no matter whether you are from one of the world’s largest media corporations or a small post production house, it’s incredibly important you are using storage solutions you can rely on.  Using the right storage solution in your workflow will not only backup and preserve your work, but it can save time and help increase efficiency. IBC is great because it brings all the companies from the media and entertainment industry together so visitors can not only get a look at the latest storage solutions, but they can join hands-on demos that show how these solutions work together seamlessly with the top software and hardware in the industry.

The clearest way that storage has evolved over the last five years has been the increased adoption of 4K content - plus 8K is on the horizon. 4K+ data requires a lot more storage capacity than traditional HD and there are latency and bandwidth issues with the process of workflows. These demands will be getting bigger and bigger as 4K and 8K content creation begins more mainstream. Combined with the fact that we live in a mobile driven world where we are on location, working remotely, plus we have teams that are spread around the world - professionals need to maximize their schedules by minimizing latency issues and maximizing the usability of their storage devices and overall workflow.  It has created a whole new list of challenges compared to several years ago, but it also means that there are really exciting solutions that companies such as PROMISE have provided to help content creators produce truly stunning images.

Consumers are driving the 4K revolution. They want better picture with higher resolution – they want to see more detail. Plus, 4K streamed content is going to continue to grow as we are already seeing Amazon, Netflix and YouTube with 4K offerings. So the spread of 4k is imminent. We are looking at top tier broadcasting coming soon, such as the 2016 Olympics in Rio and 2018 World Cup in Russia. These are just a couple of examples that are driving storage and workflow needs.  Customer will need powerful cost effective and scalable storage to ingest, edit, deliver and archive data on a massive scale. In order to prepare for this, professionals need to be prepared with 4K ready infrastructure, including storage.

At IBC, PROMISE will be showcasing our storage solutions for creative professionals that support the entire rich media workflow – from ingest and editing to delivery and long term archiving.  From the industry’s largest line of Thunderbolt 2 solutions, including the new Pegasus2 R2+, to shared storage SAN appliances and cloud file sync and share solutions, we’ll showcase products perfect for a wide range of users, such as professional photographers, film and post production houses, and large broadcast and cable companies. Plus, every day of IBC we are hosting a series of demos and presentations at our booth with presenters from the top companies in the industry, including Adobe, AJA, Archiware, Autodesk, Cantemo, HP, Intel, The Foundry and some of the most talented creative professionals in Europe. It’s a great opportunity for visitors to stop by and learn about upcoming technologies that will shape the industry.

The media and entertainment industry is very important to PROMISE and we are excited to continue leading the way in developing the best solutions for creative professionals.  We are looking forward to making big waves coming up as Thunderbolt 3 solutions come to market and we will continue to introduce new cloud-based solutions.  Our focus is to continue to develop solutions that help our customers create faster, easier and better!