Pronology, Tech Trends & IBC

It is important to us to get as much feedback as possible from other production entities in the world - beyond just our core U.S. customers. There are valuable production concepts and workflows that have evolved over the years that are subtly different than those here in the U.S. We always strive to build our tools from the bottom up, based on the way people actually use new technology. We are showcasing the latest updates to our MAM system, notably our newest Location intelligence feature. Location Intelligence is a first of its kind feature that enables a user to determine at a glance whether the content required is available immediately or needs to be transferred. This ensures the most efficient use of bandwidth and storage resources.

Edit at home scenarios are becoming more and more popular, where the edit staff stays home for the coverage of big events. We have spent a lot of time making the “Edit at Home” scenario as seamless as possible by giving our users the unique ability to work with lightweight proxy files, and then intelligently transfer only what hi-res material is needed for the edit. Users can see at a glance where hi-res content is, and with a single button press, copy it to where it needs to go.

4K is here to stay and so is 5K, 6K, 8K and whatever higher resolution formats are coming down the road. Our challenge as a software system is to allow our users to shoot using these ever changing formats, but still have the same editorial experience. They need to be able to produce content in the same way, regardless of acquisition format.

For me, the show is more about finding good ideas from small companies that we have not yet heard of. Upon discovering the good ones, the interesting part is figuring out how to integrate these new ideas and possibilities into our customers’ workflows.

As always, we are looking forward to spending some time in Amsterdam and visiting with friends that we only get to see once a year.